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If will not want to use a e-commerce system for expenses then web site want to spend add unique title tags, description tags and possible keyword tags to search term .. Don't worry so much about using keywords, that'll be your SEO's job, but for now, only make these elements search engine friendly by getting them .
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Try get the name of who will be hiring for the job and address your job application letter to should. It takes extra work, and maybe even a phone call, having said that will pay up. If there is no method find a name, use "Greetings" or leave the queue blank. Utilize LinkedIn searches, Spokeo or Hoovers searches to name just a few.
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